Apple rejected the filmmakers' request to list "Jism 2" -- a sequel to the 2003 film "Jism" -- on its Movie Talkies app.

"They wrote to us saying I'm sorry it's a rude word, this is porn," Bhatt said. "We said no it's not, it's a legitimate Hindi film and the word j-i-s-m actually means body."

Google ultimately allowed the filmmakers to tag their ads with "jism" and "Sunny Leone," and YouTube allowed the promotional videos, said Alnoor Merchant, head of digital marketing for the film. Apple, though, is insisting the filmmakers either remove the promotional photos of Leone or restrict the content with an adult rating, he said.

The film has already caused a minor stir in Mumbai, where filmmakers had to remove posters featuring a glowing image a woman's arched naked body draped in a wet white sheet after a local politician complained.

"You'll always have these two polarities," said Mahesh Bhatt, Pooja's father and the screenwriter for "Jism 2." "Pretending to police the moral values of a society is the easiest way for politicians to earn brownie points."