Is this Winfrey's attempt to appeal to a younger demographic, or a ploy to bounce off the reality program's sky-high ratings?

"Like them or not, America is fascinated with the Kardashian family, and it is only natural that Oprah would appear with a younger celebrity brand. The facts are that the Kardashians garner regular impressive ratings for E! and Oprah needs to do anything she can to attract ratings for her far less successful network," Ronn Torossian, CEO of 5WPR and author of the PR book "For Immediate Release." "Oprah isn't on a major network anymore, and anything she can do on-air to attract increased media attention could help spark audience numbers. Kim too is a mega-marketer, and she will push the Oprah relationship widely. "

And according to crisis management expert Glenn Selig, Winfrey seems to be trying to re-capture some of that Midas touch that led to her fame and fortune, but it could backfire.